While it’s fairly standard for a TV station to report the news, it’s not every day that they’re the ones making it. But after reporting on the skills gap and seeing the hiring challenges facing businesses across North Carolina, PBS Charlotte decided to take matters into their own hands. Today, their innovative program, the 3-D Project, is kicking off its 8th cohort and making a big difference for students and employers in the Charlotte area.

The 3-D Project, which stands for Dreamers, Doers, and Destiny, is a new and interesting approach to solving workforce challenges. Amy Burkett, General Manager, shared with the NC Chamber that the project aims to use media to expose students to a variety of career pathways and leadership development to help them broaden their horizons about their own futures. During a seven-week program, students from local high schools have a chance to learn about 15 different career pathways (with a 16th on the way), including welding, turfgrass management, truck driving, food service, certified medical assistants, Tesla technicians, and more. The curriculum also includes leadership training and helps students hone their dreams for their future, culminating in an opportunity record their own “I have a dream” speech.

Through a close partnership with Central Piedmont Community College, local high schools, and area businesses, PBS Charlotte is making a difference in the lives of hundreds of students—over 225 have graduated so far. Now, Amy and the PBS Charlotte team are interested in expanding the program throughout the state, harnessing the power of media to solve one of North Carolina’s most pressing challenges. To get involved or learn more, visit their website or contact Amy Burkett.

Sincerely,

Gary J. Salamido
Chief Operating Officer and Acting President
NC Chamber

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